Unity Through Dialogue.
How do you create a logo that can do everything?
Beyond the mark itself an identity system was developed that communicated the power of Canadian dairy through rich messaging, bold typography and imagery.
From criteria-setting sessions with the client and a global best practice audit of certification programs, a number of things became clear.
- A clear and simple system would work best.
- The mark needed to unite and work for dairy farmers across the country.
- We needed a mark that dairy producers want to put on their packaging. A clear and simple system would work best.
- It needed to reproduce across multiple formats and printing types.