Change Through Dialogue.
How do you make the world rethink single use plastic?
Competitive analysis of the emerging silicone product category was crucial to ensure that we took SiliSolutions away from the marketplace conventions and set them apart.
The first step was to capture and articulate the mission and purpose that was driving them. The brand idea that we developed was the simple thought that the offering was all about A Brighter Life. This encapsulated the colourful nature of the platinum silicone products that they had developed and the smart solutions they were offering to the collective plastic problem we face.
Next came the renaming process and the creation of Luumi, the tagline ‘Unplastic’ and the creation of a completely new identity system that was inventive, innovative, fun and which would go about changing the world with a smile.
Luumi will be launching in 2017.