©2017 Twice | A division of DDB Canada
Formerly Karacters Design Group
Optimization Through Dialogue.
How does a brand reflect the trip of a lifetime?
Rocky Mountaineer is an internationally recognized tourism brand, offering luxury train experiences through the Canadian Rockies. Providing its guests with unapparelled service and unique access to breathtaking scenery.
The visual identity was updated to reflect the premium nature of the offering; build distinctive brand assets and increase brand recall across multiple channels and touchpoints.