Quality Through Dialogue.
How does a brand prepare for a new level of competition?
Cohesion Strategies of Montreal had been working with Saputo for an extended period to develop a strong strategic foundation. Through familarisation sessions, competitive audits, retail visits, and facility tours they unearthed a number of key insights that we worked together to bring to life through the design.
1. The family’s authentic Italian roots and strong heritage.
2. An unwavering passion for quality cheese making.
3. The need to create strong visual equity in the category.
4. With over 70 skus and multiple types and formats of cheese, customer navigation would be critical.
The strong use of red was utilized to give the brand strong shelf presence. A series of bold Italian inspired typefaces and specially commissioned decorative elements were developed to give the design a uniquely contemporary Italian feel and reflect the rich family history of cheesemaking.