Quality Through Dialogue.
How does a small bakery get noticed?
Not having the deep pockets of large national bread producers we needed to find a way to get Silverhills noticed. During store visits and a competitive review it became clear the category was generic, this was our chance to get noticed.
Building off an existing product name that had huge recall in research, we built a whole family of unique product names. Combining unique illustration with full flood colours that broke from the standard earth tones.