A brand consultancy creating
better brands through dialogue.

Authenticity Through Dialogue.

How do you bring to life the true values of a university?

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Simon Fraser University

SFU had identified that they needed to refresh and differentiate their brand. Although the SFU community had a strong sense of who they were, they needed to better visually express their brand to the world.

Driving the visual rebrand was a refined brand positioning based on the idea of ‘Outside Thinking’ and a new tagline ‘Canada’s Engaged University’, which bought to life SFU’s characteristics of being unconventional, fearless, compassionate and ready.

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