Disruption Through Dialogue.
How far can you push an insurance brand?
During workshop exercises the Rebellious Advocate personality type was developed, one that reflected the new digital way of doing things, but gave a sense of security and trust.
The platform was designed to connect with a young minded audience, one that was looking for an alternative. Illustrator Jean Julien was used to bring to life Sonnet’s unique way of looking at insurance and their open and honest relationship with the customer.